In 2010, via Google, we learned that:
• 89% of consumers started their holiday shopping online
• Portable PC shoppers do an average of 14 searches during their shopping process
• Consumers exposed to a homepage ad on YouTube are four times more likely to: Visit the advertiser site, search for the brand or watch the company’s videos on YouTube
• Nearly 60% of moms search for coupons or special offers
• Over 70% of tv, movies, and gaming fans visit sites on the Google Display Network every day
• Google Display Network reaches more vehicle buyers than any major portal
• 25% of auto purchasers utilize the mobile web while researching their latest vehicle
• 75% of patients research symptoms online before discussing them with their doctors
• 40% of travelers search for consumer reviews online before booking their next trip